Free 60-second diagnostic

Can your landing page close the gap?

Check only what a first-time visitor can understand or verify on the page today. Your three highest-priority fixes update as you go.

Private by designThis scorecard runs entirely in your browser. It does not collect your URL, answers, or result.

What is clearly true on your page?

Be strict. If a visitor must infer it, leave it unchecked.

The headline names a specific outcomeIt says what changes for the customer, not merely the product category. The ideal user is obviousA qualified buyer can recognize themselves without reading the whole page. The product is visible in contextA real screen, output, or workflow replaces abstract feature claims. The main claim has nearby proofA result, customer example, benchmark, or verifiable detail supports it. The main call to action is unambiguousIts label describes the next step, and competing actions do not dilute it. Pricing expectations are clearThe price, starting point, or buying model appears before commitment. The biggest objection is answeredThe page addresses the reason a qualified buyer is most likely to hesitate. The workflow is concreteA visitor can see how the product fits into their day in three steps or fewer. Risk is reduced crediblyTrial, cancellation, guarantee, privacy, or security details lower the cost of trying. The page passes a plain-language scanA new buyer can understand the offer without internal terms or category jargon.

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Start with message clarity

Your unchecked items reveal where first-time visitors are doing too much interpretation.

Your next three fixes

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Heuristic diagnostic, not an analytics or usability-test result.

Conversion Snapshot 24 · Evidence-backed SaaS landing page audits delivered in 24 hours.